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THE AFFORDABLE CARE ACT BRAND REQUIRES STRONG MEDICINE: CHRISTOPHER JOHNSON PRESCRIBES A DOSE OF BRAND STRATEGY FOR OBAMACARE IN YAHOO FINANCE
Why It Is Critical to Resolve the Bipartisan Market Confusion Between Obamacare and the Affordable Care Act.  Read the story here: http://finance.yahoo.com/news/affordable-care-act-brand-requires-192626037.html Read more
THE AFFORDABLE CARE ACT BRAND REQUIRES STRONG MEDICINE: CHRISTOPHER JOHNSON PRESCRIBES A DOSE OF BRAND STRATEGY FOR OBAMACARE IN YAHOO FINANCE
Why It Is Critical to Resolve the Bipartisan Market Confusion Between Obamacare and the Affordable Care Act.  Read the story here: http://finance.yahoo.com/news/affordable-care-act-brand-requires-192626037.html Read more
BRAND BANKSY, CHRISTOPHER JOHNSON, CEO OF WHITEHORN GROUP ON HOW THE ALLURE OF ANONYMITY HAS TRUMPED IDENTITY
BRAND BANKSY: Christopher Johnson, CEO of Whitehorn Group In WALL STREET JOURNAL / MARKETWATCH on How the Allure of Anonymity has Trumped Identity Why Businesses Should Pay Attention to This Genre-Defying Artist Read the complete story from Market Watch here: http://www.marketwatch.com/story/brand-banksy-christopher-johnson-ceo-of-whitehorn-group-on-how-the-allure-of-anonymity-has-trumped-identity-2013-10-22 Read more
Christopher Johnson in The Wall Street Journal Marketwatch on Why Increased M&A Activity in Europe May Signal the Beginning of Global Economic Recovery
Holcim Switzerland Acquires France’s Lafarge - Branding Expert Christopher Johnson, Shares his Opinion on Why Increased M&A Activity in Europe May Signal the Beginning of a Global Economic Recovery.  Read the story here:  http://www.marketwatch.com/story/holcim-switzerland-acquires-frances-lafarge-2014-04-10 Read more
CHRISTOPHER JOHNSON COMMENTS IN BRANDING MAGAZINE: HOW WILL SOCHI AFFECT THE OLYMPIC BRAND?
Christopher Johnson, CEO of branding firm Whitehorn Group, New York Comments in Branding Magazine: How will Sochi affect the Olympic brand?.  Read the story here:  http://www.brandingmagazine.com/2014/02/09/olympic-brand-vs-putins-agenda/ Read more
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